Mango PR campaign
Mango is the most eaten fruit in the world, but in Europe mangos are still not on every consumer's shopping list. A majority of Europeans are not used to eat mangos, while mangos are not only delicious but also very healthy. Moreover mangos can be easily used in various tasty dishes. Therefore Nature's Pride asked Dutch food publicist Marijke Sterk to..
..create some easy to prepare mango recipes. These recipes were distributed among liefstyle and food magazines in Holland. Numerous food editors reacted enthusiastically and will publish a mango recipe in the January 2011 issues of their magazines, so their readers will be inspired to use more often a mango in their daily meals. If proven successful this PR campaign will be rolled out to more European countries.
View the surprising mango recipes.
Bekijk de verrassende mango recepten in het Nederlands.