With our products sold in supermarkets and specialty stores around Europe Nature’s Pride knows as no other that it’s the consumer who decides whether or not to buy a product. That’s why our company is conducting shopper research to increase consumer knowledge and understand the shopping behaviour in different countries. Leading retailers have selected Nature’s Pride to be their strategic partner to further develop the exotics category.
Together we are developing new concepts and packaging, creating promotion materials and developing consumer communication. This has proven to be successful in stimulating consumption.
Nature’s Pride will continue to cooperate with clients and growers to excite consumers with the best tasting products on the market. Exchanging ideas and information brings out the best in all parties. Long-term relationships are key in making this happen.
Information is key
‘Many exotic fruits and vegetables are still relatively uknown. Providing information on how to choose, prepare or eat will help consumers to get to know the delicious exotic products mother nature has to offer’