Back to Ready-to-eat fruit


Flavour as the first selection criterion for plums

Plums - Product picture

The plum is a stone fruit that comes in several varieties: from purple skin with yellow flesh to purple-red varieties with yellow and red flesh. The hard pit is inedible. Plums have a soft texture and a delicious sweet-sour taste. The growers who produce for Nature's Pride only select varieties that are not only tasty and strong, but also ripen well.

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Storage advice

  • Transport and storage: Plums prefer a storage temperature of 2°C.
  • Shop: Place the plums outside the refrigerator. The temperature in the room can vary between 6 and 20˚C.


Plums Ruby Sun variety

Ruby Sun

Red skin with yellow flesh

Plums - Black diamond variety

Black Diamond

Black skin with red flesh

Plums, Red Phoenix variety

Red Phoenix

Dark red skin with red flesh

Plums Flavorking variety

Flavor King

Dark red skin with red flesh

Plums African Delight variety

African Delight

Red skin with yellow flesh

Plums September Yummy variety

September Yummy

Red skin with yellow flesh

Our Plums are grown in:

South Africa

Growing and harvesting

At the grower's

Nature's Pride plums come from the Western Cape in South Africa. This area offers the perfect conditions for our plum growers: high temperatures in summer and cool winters with cold nights. The growers can influence the taste of the fruit by picking the plums a little later. The minimum Brix value of 14 at harvest guarantees that Nature's Pride plums are sweeter, while retaining their firm bite.

The plums are picked manually. They are rinsed at the packing station. After that, employees select each fruit for quality and colour and then sort and package them. Once packed, the plums are slowly cooled to 10˚C. The fruits do not continue to ripen at that temperature. The fruits are shipped to the Netherlands in refrigerated containers at a temperature of 2˚C.

Plums - Growing and Harvesting

Ripening our plums

The first thing our inspectors do when plums are delivered to Nature's Pride is to check: is the quality as agreed? The ripening process is in the hands of our own ripening experts. They choose the right conditions for each pallet, like humidity and temperature. We can perfectly simulate South-African conditions thanks to our many ripening cells. In this way, the fruits continue to ripen to a Brix value of 16.

Once the plums have ripened, an intensive quality control follows. Each plum is checked manually for quality and ripeness. Fruits that do not meet the strict requirements are discarded. This limits revenue loss and waste on the shelf. As a result, only the tastiest and ready-to-eat plums earn a place in our EAT ME packaging.

Plums - Growth and harvesting picture

Recipes & preparation tips

Besides a great snack, plums are also a popular ingredient in many recipes and smoothies. Why not bake a plum tart, or use them in a summer salad with avocados? Find inspiration on the EAT ME website. 

Plums- Recipes & preparation tips

Get in touch

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