At the beginning of 2019, the education project in Morocco started. The funding for this project was raised during the Nature’s Cross 2018. In the first phase of the project, 4000 students from 7 schools received interactive lessons about science (including subjects such as the solar system and insects). and they went on cultural excursions to the capital Rabat.
These activities take place in the context of a program that aims to give students broader ranging knowledge and interpersonal skills. Creating sustainable learning environments in schools is another important element of the programme. The schools involved take measures to achieve the internationally recognized 'Eco-label'. To this end, they improve factors such as management of waste, water and energy, and they look into the nutrition and biodiversity situation in the schools and their environments.
The Kenitra region in north-west Morocco, where Nature's Pride purchases blueberries, is a poor area. Schools have no means to teach topics other than basic reading, writing and arithmetic. This program, implemented by a partnership of the Nature's Pride Foundation, Roy Agri Maroc and the local NGO Sanady, is aimed at giving the students a richer and more varied range of lessons that will contribute to a better understanding of the world around them.