The healthy avocado more and more popular

The popularity of the avocado continues to grow. Over the last eight years, the value of avocados has risen fourfold, vastly outstripping the growth seen in any other fruit category. As a result, avocados are now the second biggest fruit import in the Netherlands. According to new data published by Statistics Netherlands (CBS), it makes the Netherlands worldwide the second biggest importer of avocados. Several news media that reported on this new data link the increasing avocado consumption with the health benefits of the fruit.
The avocado is associated with better diet quality, lower body weight and positive health and is recommended by dietists and influential foodbloggers, that has added to the popularity of the avocado among consumers.
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  • Evaluating and looking to the future together during Fruit Logistica

    With pleasure the Nature's Pride team looks back on Fruit Logistica 2019. Our accessible stand provided an ideal platform for talking to growers, customers and other interested parties face-to-face.

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    Evaluating and looking to the future together during Fruit Logistica
  • Apeel and Nature's Pride team up to take the food waste fight to Europe

    Together with Apeel Sciences, a World Economic Forum Technology Pioneer and one of TIME Magazine's 50 Genius Companies, we are fighting against food waste. Subject to EU regulatory approval, we will integrate Apeel's plant-derived food waste prevention technology in our avocado chain. This will double the edible shelf life on average.

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    Apeel and Nature's Pride team up to take the food waste fight to Europe
  • Visit Nature's Pride at Fruit Logistica On 6, 7 & 8 February, Nature's Pride will be present at the Fruit Logsitca fair in Berlin. In addition to the wide range of fruit & vegetables, we give visitors a unique insight into various innovations and present our sustainable business plan with goals for 2023. Read more
    Visit Nature's Pride at Fruit Logistica
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We source the most flavourful berries Our worldwide network of professional growers assures that we are able to supply tasteful produce of consistent high quality every single day.

Unique fruit & vegetables

Nature's Pride supplies 230 unique fruit and vegetables from 59 countries. From Ready-to-Eat and exotic fruit and vegetables to the most delicious berries and off season products. View all products
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‘I grow the future‘ in Peru In Peru, together with Dominus we have developed and introduced an innovative programme 'I grow the future '.
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