Nature's Pride and the Voedselbanken (Food Bank) are cooperating together: healthy food, less waste

During the festive opening of the new vegetable and fruit collection point for Voedselbanken Nederland (Food banks the Netherlands) at ABC Westland in Poeldijk, we announced that we would structurally support this initiative. We estimate that we will supply around 60,000 kilos of avocados on an annual basis. The first pallet of avocados was delivered this week, prior to the ceremonial opening.
Voedselbanken (food banks) help the poor by temporarily providing them with food parcels. In 2017, 130,000 people were helped by Voeselbanken (food banks) in the Netherlands, of which 37% were under 18 years of age. In addition to a food parcel as emergency assistance, families also receive support from professional aid workers who look for structural solutions to their problems. In the Netherlands more than 1 million people live below the poverty line. One in nine is a child.

Eating fresh and healthy products such as fruit and vegetables is often difficult for people who hardly have any money. Of the large quantities of fruit and vegetables grown and traded in Westland, considerable quantities are rejected which, for various reasons, are not able to be sold. However, these products are still completely suitable for human consumption.

For this reason, various local food banks have taken the initiative to set up a joint distribution center for fruit and vegetables in Westland district council, from which various local food banks can be supplied. The collection point will carry out its activities under the name 'Groente- & Fruitbrigade voor Voedselbanken' (Fruit & Vegetable Brigade for Food Banks'). 

Together with other companies in the region, Nature's Pride supports this initiative that promotes healthy food and helps reduce food waste.

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