We follow the seasons of different countries to supply the most delicious avocados all year round. At the moment our avocados are mainly from Peru. The Peruvian avocados are easy to recognise, they have thick skin and rounder shape. In addition, they can be a bit greener in colour. At the beginning of the season our avocados come from the north of Peru. At the end of the summer we have avocados from the south of Peru.

In the context of making packaging sustainable, Nature's Pride is replacing its (black) plastic packing sheets into FSC certified paper packing sheets. The paper packing sheets have the same function as plastic packing sheets. However, the original paper colour, without unnecessary processing, ensures that by using these packing sheets high recycling rates can be achieved.

For us, the month of May is all about mangos. With the 'It's mango time' campaign, we are letting consumers know that deliciously sweet EAT ME mangos are available all year round. With the campaign we are focussing on households with children. According to our category management study, this is the target group with the greatest potential.