Apeel and Nature's Pride team up to take the food waste fight to Europe

Together with Apeel Sciences, a World Economic Forum Technology Pioneer and one of TIME Magazine's 50 Genius Companies, we are fighting against food waste. Subject to EU regulatory approval, we will integrate Apeel's plant-derived food waste prevention technology in our avocado chain. This will double the edible shelf life on average.

 

 

The Apeel and Nature's Pride partnership comes at a time when food waste in Europe has reached a staggering 88 million tonnes annually, with associated costs estimated at 143 billion euros, and builds on Apeel's successful introduction in the U.S., where the technology has demonstrated a greater than 50% food waste reduction at the retail level. As part of the partnership, Nature's Pride and Apeel Sciences will introduce a co-branded label, a signal to consumers of quality, sustainability, and longer lasting freshness, and thus, less food waste, made possible by Apeel's technology.

"We put the health of people and the environment at the heart of all we do. We are constantly looking for improvements in our value chain to provide our customers with the highest quality and most tasty products. With Apeel, we share the same values: we are both pioneering and passionate about reducing food waste, and we want to work collaboratively with others to solve this problem. This makes Apeel the ideal strategic partner for us. We look forward to reducing food waste, unlocking new value for everybody in the supply chain, and growing the fruit and vegetable business with all of our partners together." said Adriëlle Dankier, chief commercial officer of Nature's Pride.

"Food waste is a massive global problem and with a strategic leader like Nature's Pride, we can look to a future where there's much less waste in the system, and we can advance sustainability together with benefits to everyone in the supply chain," said James Rogers, chief executive officer and founder of Apeel Sciences. "Nature's Pride and Apeel have the same vision for a future where our food systems operate more harmoniously with nature, and we couldn't be more thrilled to work with them to take the food waste fight to Europe very soon."

Avocado pilots are expected to start mid-year in select retail stores in Europe, subject to EU regulatory approval and both companies are excited to offer European customers and consumers Apeel Avocados.

1 European Commision / FUSIONS EU PROJECT 2016: Estimates of European food waste levels

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