Starting in week 14, Nature's Pride will use the new EAT ME strawberry punnets. Because of the EAT ME branding, consumers will be certain about the quality of the product & will be inspired to consume more strawberries.
In addition, the punnet has a ventilated bottom which optimizes the elimination of moisture and improves the air circulation, thereby obtaining better quality. The new punnet is another step in the direction of our sustainability plan for 2023, of which the packaging policy is an important part. Due to the transition from plastic to cardboard, we save more than 80,000 kg of plastic during the Dutch strawberry season.
In the context of making packaging sustainable, Nature's Pride is replacing its (black) plastic packing sheets into FSC certified paper packing sheets. The paper packing sheets have the same function as plastic packing sheets. However, the original paper colour, without unnecessary processing, ensures that by using these packing sheets high recycling rates can be achieved.
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For us, the month of May is all about mangos. With the 'It's mango time' campaign, we are letting consumers know that deliciously sweet EAT ME mangos are available all year round. With the campaign we are focussing on households with children. According to our category management study, this is the target group with the greatest potential.
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Make every dish more exciting!
New in the EAT ME assortment: mini vegetables. In order to grow the mini vegetables category together with our South African supplier Yukon, the complete mini vegetable range is rebranded to EAT ME.
Our worldwide network of professional growers assures that we are able to supply tasteful produce of consistent high quality every single day.
Nature's Pride supplies 230 unique fruit and vegetables from 59 countries. From Ready-to-Eat and exotic fruit and vegetables to the most delicious berries and off season products.
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In Peru, together with Dominus we have developed and introduced an innovative programme 'I grow the future '.
