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New EAT ME strawberry punnet

Starting in week 14, Nature's Pride will use the new EAT ME strawberry punnets. Because of the EAT ME branding, consumers will be certain about the quality of the product & will be inspired to consume more strawberries.

In addition, the punnet has a ventilated bottom which optimizes the elimination of moisture and improves the air circulation, thereby obtaining better quality. The new punnet is another step in the direction of our sustainability plan for 2023, of which the packaging policy is an important part. Due to the transition from plastic to cardboard, we save more than 80,000 kg of plastic during the Dutch strawberry season.

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