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  • About Nature's Pride
    About Nature's Pride

Why choose us

Nature's Pride supplies 230 unique fruit and vegetables from 59 countries. From Ready-to-Eat and exotic fruit and vegetables to the delicious berries and off season products. Together with our partners we make a difference every day. The quality of our products is a result of many factors. From the passion of the grower, our dedicated employees and our unique expertise in the ripening of fruit to an appealing presentation on our customers shelves. This is how we make sure we supply optimum quality fruit and vegetables and our end users can enjoy them every day.

Unique expertise
Large assortment
Unique expertise
Large assortment
Service & Efficiency
Quality care
Sustainable Business
Service & Efficiency
Quality care
Sustainable Business
What do we stand for


Nature's Pride is established by Shawn Harris and has an office at the old auction building in De Lier.

In the summer of 2002, meanwhile the company has 8 employees and moves to a new location in De Lier.

Nature's Pride is the first company in Europe to start ripening avocados and mangos.

Nature's Pack is established. Nature's Pride is now a 'full service' supplier of fruit and vegetables with their own packaging company.

On 28 December the complete Nature's Pride building gets burned down. Together with associated companies Nature's Pride is able to move into a temporary location and is able to deliver 80% of its orders after two days.

The amount of customers grows to more than 300 in Europe. Nature's Pride opens its door to a new commercial building in Maasdijk.

Nature's Pride keeps growing and for the first time since it was founded the annual turnover was more than € 100 million.

The EAT ME label is introduced. This way the distinctive Nature's Pride products get a recognisable label.

The Latin America Trade Award is presented to Nature's Pride.

Fair for Life certificate is achieved and Nature's Pride puts Fair Trade mangos on the market.

The covenant ''100% sustainable fruit and vegetables in 2020'' is signed together with business partners and retailers.

After building for 11 months, Nature's Pride moves into her current building in Maasdijk. A BREEAM excellent certificate was achieved as a result of the sustainable character of the building.

Nature's Pride Foundation is founded to support projects for children, education and health care in developing countries.

An additional product is added to our range: berries.

Kiwi fruit is introduced as a new product in the EAT ME Ready to Eat range.

Nature's Pride launches a health campaign with its own outdoor fitness bootcamp to improve the health and well-being of its employees.

In February, two new websites are launched. The Nature's Pride website available in three languages and the EAT ME website is available in three languages. Consequently, a new website 'working at Nature's Pride' will be launched in May.

Officially certified organic products are introduced to the organic range.

Founder and CEO of Nature's Pride, Shawn Harris decides to hand over her daily responsibilities to Fred van Heyningen and Adriëlle Dankier as per 1 September 2017. Shawn will remain involved with the company as a member of the Management Board. During her farewell she will be appointed Officer in the Order of Oranje-Nassau.

Nature's Pack BV merged with Nature's Pride BV and now operates as a single organization.

More information?

Please contact us for more information.

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