Together with our customers, both retailers and specialist wholesalers across Europe, we are working to build up the 'exotic fruit and vegetables' category. We respond to the opportunities provided by this product category, and together with our partners we create a range that allows our customers to differentiate themselves in the market.
Exotic fruits and vegetables
We have a wide range of over 500 different types of exotic fruits and vegetables for our customers. We have built up an extensive global network of professional and committed growers who supply our customers with the most flavourful products. Thanks to our efficient supply chain and automated inventory management system, we are able to guarantee daily deliveries with a high degree of flexibility.
Ready to eat
We have a great deal of experience in ripening avocados, mangoes and papayas, and with 50 ripening rooms Nature's Pride has the capacity and flexibility needed in order to meet demand from our customers. In recent years pears and kiwis have been added to our ready-to-eat programme. Nature's Pride is continually innovating in the 'ready to eat' field in order to maintain our leading position and continue to set new standards for product quality and taste.
We support customers with the sale of our products wherever we can. We organise workshops and provide detailed information on our products – including their origins and qualities – to increase knowledge across the chain. We also work actively on category management, which helps us to work with the customer to determine their optimal range. Annual and promotion plans are drawn up and are evaluated jointly during the year. And not least, we provide plenty of inspiration for consumers using social media, newsletters, appealing in-store materials and other forms of marketing support. In this way we work together to create together fans for our products and we increase the consumption of exotic fruits and vegetables.