2001
Nature's Pride is founded by Shawn Harris. She establishes the business at the Coldenhove industrial estate in Maasdijk, The Netherlands.
![](/media/hlvhasbh/shawn-2001.jpg?width=1000&height=1000&quality=80)
2002
Relocation to new premises in De Lier with 8 employees.
![](/media/mq2pa51z/2002-verhuizing-lier-8-medewerkers.jpg?rxy=0.301155501497006,0.4853420773824673&width=1000&height=1000&quality=80)
2005
Nature's Pride is the first company in mainland Europe to start ripening avocados and mangoes.
Ripening capacity: 13,608 boxes per week.
![Start ripening avocado and mango](/media/i2ygmucc/2005-start-rijpen-avocado-en-mango-gc.jpg?width=1000&height=1000&quality=80)
2006
Nature's Pack is founded. With its in-house packaging company, Nature's Pride becomes a 'full service' supplier of fruit and vegetables.
Breaking ground for a new industrial building in Maasdijk.
December 2006: the company in De Lier burns down completely. With the help of colleagues in the industry, Nature's Pride moves into a temporary location and is back to delivering 80% of orders after two days.
![](/media/estdi10o/nature-s-pack.png?width=1000&height=1000&quality=80)
2007
Opening of the new industrial building in Maasdijk at Honderdland 70.
The customer base grows to more than 300 customers in Europe.
![](/media/cqrf0f1c/2007-honderdland-70.jpg?width=1000&height=1000&quality=80)
2010
The annual turnover passes the €100 million barrier.
![](/media/mmmdltqf/history-2010.png?width=1000&height=1000&quality=80)
2011
With the introduction of the EAT ME brand, Nature's Pride's distinctive products are given a recognisable label.
Nature's Pride is presented with the Latin America Trade Award.
![](/media/rnejpxss/2011-introductie-eat-me.jpg?width=1000&height=1000&quality=80)
2012
Nature's Pride obtains the Fair for Life certification and starts marketing fair-trade mangoes.
The SIFAV '100% sustainable fruit and vegetables in 2020' covenant is signed, together with trading partners and retailers.
![Fair trade mangoes](/media/vvcnlyln/2012-fair-trade-mango-s-en-gc.jpg?width=1000&height=1000&quality=80)
2013
Opening of the current business premises in Maasdijk at Honderdland 611. The sustainable character of the building results in the BREEAM Excellent certificate.
Ripening capacity: 165,000 boxes per week.
![Partnership is key](/media/w1pcwrn1/partnership-is-de-sleutel-gc2.jpg?width=1000&height=1000&quality=80)
2014
Nature's Pride Foundation is set up.
Expansion of the product range with the 'berries' product group.
![](/media/elgjofqr/2014-oprichting-nature-s-pride-foundation-gc.jpg?width=1000&height=1000&quality=80)
2015
Introduction of ready-to-eat kiwis, which are added to the EAT ME Ready-to-Eat range.
Ripening capacity 250,000 boxes per week.
![](/media/fsqh4s5n/2015-introductie-eat-me-kiwi.jpg?width=1000&height=1000&quality=80)
2016
Opening of the boot camp site, with a view to improving employee health and vitality.
![](/media/yndjepms/2016-opening-bootcampterrein.jpg?width=1000&height=1000&quality=80)
2017
Founder and CEO of Nature's Pride Shawn Harris hands over her daily responsibilities to Fred van Heyningen and Adriëlle Dankier as of 1 September 2017. Shawn remains involved with the company as a member of the Management Board. At her farewell celebrations, she was honoured with a Royal Distinction in the Order of Oranje-Nassau.
Nature's Pack BV is merged with Nature's Pride BV and now operates as a single organization.
Ripening capacity 331,000 boxes per week.
![](/media/01kflzqd/2017-shawn-neemt-afscheid.jpg?width=1000&height=1000&quality=80)
2018
Nature's Pride communicates its sustainability objectives, linked to the Sustainable Development Goals of the UN.
Sustainable Business Plan![](/media/fepnpl3u/np_business_plan_2023_en-gc.png?width=1000&height=1000&quality=80)
2019
Collaboration with Apeel Sciences to combat food waste in Europe.
![](/media/vvrbxvht/2019-partnership-nature-s-pride-and-apeel-sciences.png?width=1000&height=1000&quality=80)
2020
Establishment of Berries Pride BV: Nature's Pride's soft fruit activities continue under this name.
Start of expansion of 21,000 m2 of business premises.
berriespride.com![](/media/gvhn34ee/2020-berries-pride-cirkel.jpg?width=1000&height=1000&quality=80)
2021
Expansion of our current business premises. The extension will give us the opportunity to grow further.
![](/media/sftny0lm/2021-nieuwbouw.jpg?rxy=0.581844124251497,0.516052105236166&width=1000&height=1000&quality=80)
2022
Together with all colleagues, we have refined our strategy and defined a new mission and vision and core values. We tell our story in our video.
Watch video![](/media/ntfpfqqz/natures-pride-branding-shoot-door-nienke-van-denderen-fotografie-63-large.jpg?width=1000&height=1000&quality=80)