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History

2001

2001

Nature's Pride is founded by Shawn Harris. She establishes the business at the Coldenhove industrial estate in Maasdijk, The Netherlands.

2002

2002

Relocation to new premises in De Lier with 8 employees.

2005

2005

Nature's Pride is the first company in mainland Europe to start ripening avocados and mangoes.

Ripening capacity: 13,608 boxes per week.

Start ripening avocado and mango
2006

2006

Nature's Pack is founded. With its in-house packaging company, Nature's Pride becomes a 'full service' supplier of fruit and vegetables.

Breaking ground for a new industrial building in Maasdijk.

December 2006: the company in De Lier burns down completely. With the help of colleagues in the industry, Nature's Pride moves into a temporary location and is back to delivering 80% of orders after two days.

2007

2007

Opening of the new industrial building in Maasdijk at Honderdland 70.

The customer base grows to more than 300 customers in Europe.

2010

2010

The annual turnover passes the €100 million barrier.

2011

2011

With the introduction of the EAT ME brand, Nature's Pride's distinctive products are given a recognisable label.

Nature's Pride is presented with the Latin America Trade Award.

2012

2012

Nature's Pride obtains the Fair for Life certification and starts marketing fair-trade mangoes.

The '100% sustainable fruit and vegetables in 2020' covenant is signed, together with trading partners and retailers.

Fair trade mangoes
2013

2013

Opening of the current business premises in Maasdijk at Honderdland 611. The sustainable character of the building results in the BREEAM Excellent certificate.

Ripening capacity: 165,000 boxes per week.

Partnership is key
2014

2014

Nature's Pride Foundation is set up.

Expansion of the product range with the 'berries' product group.

2015

2015

Introduction of ready-to-eat kiwis, which are added to the EAT ME Ready-to-Eat range.

Ripening capacity 250,000 boxes per week.

2016

2016

Opening of the boot camp site, with a view to improving employee health and vitality.

2017

2017

Founder and CEO of Nature's Pride Shawn Harris hands over her daily responsibilities to Fred van Heyningen and Adriëlle Dankier as of 1 September 2017. Shawn remains involved with the company as a member of the Management Board. At her farewell celebrations, she was honoured with a Royal Distinction in the Order of Oranje-Nassau.

Nature's Pack BV is merged with Nature's Pride BV and now operates as a single organization.

Ripening capacity 331,000 boxes per week.

2018

2018

Nature's Pride communicates its sustainability objectives, linked to the Sustainable Development Goals of the UN.

Sustainable Business Plan
2019

2019

Collaboration with Apeel to combat food waste in Europe.

2020

2020

Establishment of Berries Pride BV: Nature's Pride's soft fruit activities continue under this name. Read more about Berries Pride on the website: berriespride.com

CHRO Saskia de Groot joins the company.

Start of expansion of 21,000 m2 of business premises.

berriespride.com
2021

2021

And Nature's Pride does not rest on its laurels: the new building will be completed as early as 2021. View the latest construction news on the website: naturespride-builds.eu.

naturespride-builds.eu