Grow the category together
We work closely together with our partners to allow the exotic fruit and vegetable category to grow. Our EAT ME brand helps us in two ways:
1. Via EAT ME, we share knowledge, tell our fair and sustainable story and inspire others. This means that consumers know exactly where our products come from, which health benefits they offer and how to use and prepare them. We boost sales with our inspiring EAT ME campaigns. Through (online) advertisements, promo advice and in-store activations with POS materials, we successfully attract attention.
2. The EAT ME campaign enables us to communicate directly with the consumer. Through panel research, among other methods, we know what the needs and requirements of the consumer are and are able to successfully respond to this.