Water is essential for everyone, but it is scarce. This is why, together with our growers, we are committed to ensuring responsible water management. We invest in maximising water conservation in the field, for example, by using the latest irrigation techniques, reusing water and effective soil management. But we also look beyond the grower to consider water use in the surrounding area. In areas where water use and availability are out of balance, we engage with stakeholders to make the ecosystem healthier and more resilient. We develop Water Stewardship activities at a regional level, which involves ensuring progress together with local and international parties to successfully coordinate the supply and demand for water across the region. We are a sector leader in the certification of responsible water use, educating our buyers on key water issues and making water use an essential purchase criterion.
Read more about it in our Water Policy or in our Water Stewardship Journey.