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Adriëlle Dankier to succeed Fred van Heyningen as CEO of Nature’s Pride

Fred van Heyningen has decided to step down from his role as Chief Executive Officer (CEO) of Nature’s Pride. Fred has been leading the company for the past six years and on June 1st, 2022 will hand over his responsibilities to Adriëlle Dankier, the current Chief Commercial Officer (CCO), who has been with Nature’s Pride since the year it was founded. Adriëlle will also continue to stay responsible as CCO until further notice.

Petra Axdorff (CEO Bama Gruppen) and Kristian Nergaard (Chairman of the Supervisory Board), say: “We want to thank Fred for his dedication to delivering the best quality and service to our customers across Europe for many years, and wish him all the best for the future and with his further assignments. At the same time, we are delighted that the Supervisory Board has appointed Adriëlle to lead Nature´s Pride into the future. Nature’s Pride requires strong leadership, lots of energy and longevity. Adriëlle is a leader who will continue to develop our close collaboration with suppliers and customers of exotic fruits and vegetables, based on consumer insights, and make sure the company stays ahead within our product categories in Europe. The focus in the new era will amongst others be on automation, digitization, diversification, and cost efficiency.”

Fred van Heyningen says: “Having worked for six wonderful years at Nature’s Pride, it is time for the next step. In September, I asked the Supervisory Board of Nature’s Pride to start the process for my succession. This resulted in the appointment of Adriëlle Dankier, CCO of Nature’s Pride and my close partner over the past six years. I wish Adriëlle all the best in her new position and am confident that Nature’s Pride will have a great future.”

Adriëlle Dankier says: “I am grateful for the close cooperation with Fred. In addition, I would also like to thank the Supervisory Board for their trust in me. I am looking forward to building further on our Nature’s Pride values: Together, Passion and Pioneer. Together with all my colleagues, I want to make full use of Nature’s Pride strength and potential by striving for perfect partnerships with our suppliers and customers. We can only let consumers genuinely enjoy our tasty products if we collaborate as partners.”