EAT ME

EAT ME is the consumer brand from Nature's Pride. The brand symbolises quality and flavour and inspires consumers to discover new flavours and consciously enjoy our tasty fruit and vegetables. We strengthen the connection with consumers through a recognisable brand identity, inspiring content and surprising brand activations. Together with our customers and growers, we create new opportunities to drive further growth of the fruit and vegetable category.

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New EAT ME. Trusted quality and taste.

EAT ME has been a trusted brand in the fruit and vegetable category for more than 15 years. To remain distinctive and relevant in the future, we have recently renewed our brand identity. We have placed greater emphasis on inspiration and experience, encouraging consumers to enjoy fruit and vegetables more often and in new and exciting ways. This allows us to respond more effectively to consumer needs, while remaining true to the qualities that have always made EAT ME strong: taste and quality. The distinctive purple will remain part of the identity but is combined with a fresh, contemporary image. This will strengthen the appeal of EAT ME and the connection with consumers.

Excitingly Good

The core of the brand is expressed in the brand promise Excitingly Good. And that promise is much more than flavourful products. Using recipes, product applications and stories, the brand shows the delicious flavour, versatility and added value of fruit and vegetables. But Excitingly Good also reflects the care and attention that go into our products. From the grower to the point of sale, together with our partners we work on creating a responsible supply chain, so consumers can rely on products that have been grown with care for people and nature. This is how EAT ME unites flavour, inspiration and responsibility, with the ultimate goal of allowing more people to enjoy fruit and vegetables.

Inspiring consumers to discover more

We bring fruit and vegetables to the attention of consumers in an inspiring way. From surprising recipes and practical product information to stories about growing methods, sustainability and the people behind our products. This information is shared through our packaging, website and social media channels, but also in the form of campaigns, brand activations and collaboration with influencers, brands and other partners. This is how we offer inspiration and engaging experiences at various moments in the consumer journey.

Building category growth together

There is a broader strategic ambition behind our brand: category growth. EAT ME connects us closely with consumers so we gain a deeper understanding of their needs and preferences. Together with our customers, we use these insights to respond to new opportunities in the market. From boosting the visibility and appeal of the range to joint campaigns and activations. This is how we create loyalty and brand preference and repeat purchases and, together with our customers and growers, continue to grow the fruit and vegetable category.

Explore the possibilities together? We are happy to work with you and explore how we can further grow your fruit and vegetable category with EAT ME.

Discover the world of EAT ME

Curious about surprising recipes, inspiring stories and more about EAT ME? Find out how we inspire consumers to discover new flavours and enjoy fruit and vegetables in different ways.

EAT ME website