Mango cashback promotion attracts new fans
The current EAT ME summer campaign ‘Outdoor Dining’ is entering a new phase with the mango cashback promotion. Since May, we have been inspiring consumers to try our delicious EAT ME products. The mango cashback promotion gives Dutch consumers a chance to try our EAT ME Ready-to-Eat mango for free.
A digital campaign has been organised to attract new mango buyers. The call to action encourages consumers to sign-up for the EAT ME newsletter. They then receive a code for the Tikke online payment system that can be used in the Tikkie app. When consumers buy an EAT ME mango in Dutch supermarkets and scan the receipt using the app, they receive the purchase price back.
Combining the cashback promotion with our online activities generates more attention for the EAT ME range. It also delivers greater insights into how and when consumers do their shopping. We are fully facilitating this campaign and will provide relevant data about EAT ME fans and mango consumers to our customers when the campaign has ended.