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Nature’s Pride increases the sustainability of its avocado packaging

In line with our plan to increase the sustainability of its packaging we are introducing a 100% cardboard packaging for avocados. This packaging represents a huge step in reducing plastic usage. In addition, it consists of just a single type of material, cardboard. This means it can be fully recycled and eliminates the need for a label.

New carton avocado packaging

About the new packaging

The new avocado packaging is made of 100% recyclable, certified cardboard. Simply by implementing this change with just the 2-packs, we will reduce our use of plastic by no less than 52,000 kg annually. As well as being more sustainable, the new packaging also cuts down on transport movements of the flat folded packaging: 21 fewer trailers compared with 2019.

The design of the new avocado packaging still offers good product visibility and representation of the EAT ME brand. The pack also displays the most relevant information for consumers, including the nutritional values of the product. Since the outbreak of COVID-19, this aspect has become a key purchasing argument for consumers.

The new avocado packaging will have a phased introduction at the customers. Following the trend set with the avocado packaging, we will also introduce more sustainable packaging for mangos, kiwis, passion fruit and chillies in the future.