About the new packaging
The new avocado packaging is made of 100% recyclable, certified cardboard. Simply by implementing this change with just the 2-packs, we will reduce our use of plastic by no less than 52,000 kg annually. As well as being more sustainable, the new packaging also cuts down on transport movements of the flat folded packaging: 21 fewer trailers compared with 2019.
The design of the new avocado packaging still offers good product visibility and representation of the EAT ME brand. The pack also displays the most relevant information for consumers, including the nutritional values of the product. Since the outbreak of COVID-19, this aspect has become a key purchasing argument for consumers.
The new avocado packaging will have a phased introduction at the customers. Following the trend set with the avocado packaging, we will also introduce more sustainable packaging for mangos, kiwis, passion fruit and chillies in the future.