Various marketing activities
The campaign is supported by a range of marketing activities, including social media campaigns, recipes, tips and ideas, to showcase the versatility of avocados. Nature’s Pride has set up various promotional activities in collaboration with its retail partners and supported by the World Avocado Organisation. In-store demonstrations allow shoppers to taste different dishes and receive on the spot product information and instructions. In addition, shop floors have been enhanced with second placement displays, eye-catching POS materials and recipe cards, to convey the promotional message effectively and in an accessible style.
Avocado all day
“Nature’s Pride is delighted to join forces with its retail partners to increase consumer awareness of avocados. Avocados are not only delicious, healthy and nutritious, they can also be eaten in so many different ways. Whether you want to make a creamy avocado toast for breakfast, a colourful salad for lunch or a creamy guacamole as a side dish for dinner, avocados fit seamlessly into any recipe, dish or meal,” says Wilbert Hordijk, Marketing & Communications Manager at Nature’s Pride. “We hope to inspire consumers to include avocados in their daily diet and show that they are a versatile and healthy option, whatever the time of day."
Contributing to healthier society
With its revamped campaign, Nature’s Pride aims to further boost the growing demand for avocados and encourage people to make conscious and healthy food choices. By promoting avocados as a versatile and nutritious option for any time of day, Nature’s Pride aims to have a positive impact on consumer eating habits and contribute to realising a healthier society.