Growing the category exotic fruits and vegetables together

We constantly research the market and shopper behaviour, so we stay on top of what is happening and can easily respond and act. That way we can always inspire and strategically advise our customer growing the category.

Together with our customers, we work on growing the category. We look at shopper type, formula goals, trends, market, and consumer developments to create joint category plans based on that. At the same time, we work with growers on strategic product plans by sharing market, customer and consumer data & trends. In doing so, we respond to consumer wants and needs and balance supply and demand.

In one of our latest surveys, we focused on the experience of shoppers opening an avocado. We found that the disappointment about the quality of an avocado can stretch far beyond that one piece of fruit. This means, good quality of your avocados is essential to maintain your shopper.

Do you want to know more about our research and how it can be of help for you? Please contact your account manager.