Outdoor dining with EAT ME
There is no way Dutch consumers can ignore EAT ME this summer. A (heat) wave of inspiration to make the tastiest dishes with EAT ME products is on its way. Everything to show consumers just how versatile, easy and delicious EAT ME products are as part of a balanced, varied and conscious diet.
Via various social channels, no fewer than 50 influencers will use avocados, mangoes, sweet potatoes and green asparagus to show consumers how perfectly these products fit in summer outdoor dining. EAT ME is also organising an online campaign for even greater visibility. Social advertising, sharing recipes, attracting consumers to the EAT ME website and signing up for the newsletter will give an extra impulse. The right targeting strategy and data collection will help us gain greater insight into the wants and needs of the consumer.
We have already introduced the collaboration with Big Green Egg, for which delicious recipes for the BBQ have been developed. And TV audiences in the Netherlands have also been able to enjoy EAT ME products in the programme “ik BBQ voor jou” (I BBQ for you) and there was a live stream with over 4,000 viewers. For the full experience, we developed the BBQ vegetable box, which is still on sale.