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Read the latest news about Nature's Pride here.
Nature’s Pride increases commitment to responsible water use

As part of its ongoing efforts in the field of responsible water use, Nature's Pride announces it has successfully piloted GLOBALG.A.P.'s water add-on audit SPRING. Six strategic growers from Nature's Pride in Peru and Chile achieved SPRING certification. These are Campos del Sur, Proagro, Agrícola Don Ricardo, and Sunfruits in Peru, and Baika and Jorge Schmidt Farms in Chile.

The SPRING certification independently confirming the legality of water sources, best practices and continuous improvement in on-farm water management.

We welcome you to Fruit Attraction

After having a taste of being part of the Fruit Attraction for the first time last year, Nature's Pride will be present again from 22 to 24 October. This fair in Madrid is the perfect place to meet each other and together we will be able to seize opportunities to let the fruit and vegetable sector grow!

Israeli mango season looks promising

Tasty mangos from Israel supplement our mango range up to week 41. This is mainly the Keitt variety, characterized by its green skin and delicious sweet flesh. Despite the later start, the Israeli season looks promising. The growers expect 15-25% more production compared to last year.

Stronger fruit and higher income go hand in hand

In the Ivory Coast fruit flies are a big problem for mango growers. Fruit fly attacks the fruit, causing a large part of the harvest to be lost. Since last year, we and our grower, Ivoire Agreage, have been working together on a sustainable control of fruit fly and better soil conditions.

Peruvian avocado season with 'Yes, I do' campaign"

We follow the seasons of different countries to supply the most delicious avocados all year round. At the moment our avocados are mainly from Peru. The Peruvian avocados are easy to recognise, they have thick skin and rounder shape. In addition, they can be a bit greener in colour. At the beginning of the season our avocados come from the north of Peru. At the end of the summer we have avocados from the south of Peru.

Nature's Pride is changing to paper packing sheets

In the context of making packaging sustainable, Nature's Pride is replacing its (black) plastic packing sheets into FSC certified paper packing sheets. The paper packing sheets have the same function as plastic packing sheets. However, the original paper colour, without unnecessary processing, ensures that by using these packing sheets high recycling rates can be achieved.

It’s Mango Time!

For us, the month of May is all about mangos. With the 'It's mango time' campaign, we are letting consumers know that deliciously sweet EAT ME mangos are available all year round. With the campaign we are focussing on households with children. According to our category management study, this is the target group with the greatest potential.

EAT ME Mini vegetables

Make every dish more exciting!
New in the EAT ME assortment: mini vegetables. In order to grow the mini vegetables category together with our South African supplier Yukon, the complete mini vegetable range is rebranded to EAT ME.

Ivory Coast mango

Week 17 we will start with the African mango season. Until week 24 we will have mangos from the Ivory Coast.

New EAT ME strawberry punnet

Starting in week 14, Nature's Pride will use the new EAT ME strawberry punnets. Because of the EAT ME branding, consumers will be certain about the quality of the product & will be inspired to consume more strawberries.

Nature's Pride will be present at the Global Berry Congress

Nature's Pride will be present as an active and commited sponsor during the expo day of the Global Berry Congress on March 26 the World Trade Center in Rotterdam. The soft fruit category has now increased to become the second largest product group at Nature's Pride. The congress is therefore an important place for us to exchange knowledge and ideas with other berry professionals.

Evaluating and looking to the future together during Fruit Logistica

With pleasure the Nature's Pride team looks back on Fruit Logistica 2019. Our accessible stand provided an ideal platform for talking to growers, customers and other interested parties face-to-face.

Apeel and Nature's Pride team up to take the food waste fight to Europe

Together with Apeel Sciences, a World Economic Forum Technology Pioneer and one of TIME Magazine's 50 Genius Companies, we are fighting against food waste. Subject to EU regulatory approval, we will integrate Apeel's plant-derived food waste prevention technology in our avocado chain. This will double the edible shelf life on average.

Visit Nature's Pride at Fruit Logistica
On 6, 7 & 8 February, Nature's Pride will be present at the Fruit Logsitca fair in Berlin. In addition to the wide range of fruit & vegetables, we give visitors a unique insight into various innovations and present our sustainable business plan with goals for 2023.
The Avocado Show cookbook collaboration
The Avocado Show launched their first avocado cook book! With more than 40 delicious recipes in the signature 'pretty healthy food'-style. This recipe book is a collaboration between The Avocado Show, Fooddeco, publisher Mendo and Nature's Pride. Find our amazing double page within the book.
Successful first edition of Fruit Attraction
This year we attended the Fruit Attraction trade fair in Madrid for the first time. You never know what to expect when you exhibit at a trade fair for the first time, but we are very enthusiastic about the responses we received! The stand was completely in the Nature's Pride style and felt like a home from home.
See you in Madrid!

This year for the first time, Nature's Pride will participate to Fruit Attraction with our own booth.
We are very excited & can't wait to welcome you to our small domain. Let's meet & seize opportunities to grow the fruit & vegetable category together!

New EAT ME fresh food kits
In view of the upcoming holidays, we are expanding our EAT ME fresh range by adding two new delicious options. With just one Kit you can now easily prepare a Mango- Passion Fruit Mousse or a quick and easy Mango Salsa. The new fresh kits are available from week 48.
Berry Growers Day at Nature's Pride
On Wednesday 26 September, Nature's Pride organised a Berry Growers Day especially for its berry growers. As an importer of berries and exotic fruit and vegetables, we attach great importance to looking to the future together with its growers and to inspire each other. This day gave us ample opportunity to do so.
Nature's Cross contributes to improve education in north Morocco
Saturday, September 8, more than 400 enthusiastic participants took part in Nature's Cross 2018. On this sporting afternoon there was a lot of walking and running in the forestry surroundings of Westland and The Hague. As a result, the unbelievable amount of € 116.250 was collected. With this amount we can contribute to education in Northern Morocco and other social projects of the Nature's Pride Foundation.
Nature's Pride and the Voedselbanken (Food Bank) are cooperating together: healthy food, less waste
During the festive opening of the new vegetable and fruit collection point for Voedselbanken Nederland (Food banks the Netherlands) at ABC Westland in Poeldijk, we announced that we would structurally support this initiative. We estimate that we will supply around 60,000 kilos of avocados on an annual basis. The first pallet of avocados was delivered this week, prior to the ceremonial opening.
New look for Nature's Pride
Employees at Nature's Pride were given a new look this week. Comfort, safety and a uniform appearance were the main considerations during the design and development of the workwear. These elements are clearly reflected in the new Nature's Pride jacket.
Nature’s Pride launches the avocado campaign ‘Yes, I Do’
Avocados are popular, time to personally get to know the avocado. That was why Nature's Pride developed the avocado campaign 'Yes, I do' for the EAT ME brand. Although avocados are popular, there are still many people who don't eat them yet! And this fruit is just so versatile and healthy. From week 26 to week 29, Nature's Pride will focus completely on avocados, so that even more consumers will try them.
The Westland Ride raises record amount for cancer research
This weekend a record amount of € 260,000 was raised by The Westland Ride. This amount is intended for brain tumor research. As the main sponsor of The Westland Ride, Nature's Pride, looks back on an amazing weekend, where solidarity and great atmosphere set the character of the event.
Discover the new addition to our range: Achacha! This fruit from Bolivian origin is gaining more and more popularity in Europe, Australia and some parts of Southeast Asia. The achacha is loved for its unique refreshing sweet and tangy flavours and its healthy benefits. At Nature's Pride the achacha is available from May to August.
Ivory Coast mangoes
From the end of week 17 we will switch from the Peruvian mango season to the African mango season. The mangos will then come from Ivory Coast. The mangoes from Ivory Coast are characterised by their beautiful red blush, and above all their delicious flesh which has a good Brix, is deliciously soft and beautifully coloured.
New Trucks Koos van Gaalen and Lens Transport completely in Nature's Pride style
The new trucks from Koos van Gaalen and Lens Transport are designed entirely in Nature's Pride style. The two trucks were presented at Nature's Pride on Thursday 29 March.
Proud sponsor of Global Berry Congress
Nature's Pride is proud sponsor of Global Berry Congress. The Global Berry Congress is a world-class event that brings together berry professionals to share ideas about where the international soft fruit business is heading. The congress takes place in Rotterdam, the Netherlands, on 19-21 march.
Nature's Pride launches a new serving pack for blueberries
At Fruit Logistica, Nature's Pride launched a serving pack for blueberries. The new packaging has a corner that you can fold open, so that the amount of berries is easily taken out. Nature's Pride has created a solution to consumers who are on the road a lot and the trend of berries being enjoyed at different times during the day.
Avocado from plant to plate
The avocado is popular. Avocado consumption is rising and consumers want to find out more and more about this versatile fruit. Nature's Pride tells the story behind the EAT ME avocado in a short documentary.
Fruit Logistica 2018, more than satisfactory for Nature's Pride!
Nature's Pride looks back on a successful Fruit Logistica. The most important trade fair for the global fruit and vegetable market was again the ideal platform to talk to growers, customers and other interested parties.
Optimal availability of delicious passion fruit
We supply the tastiest passion fruit from Colombia all year round. In this period, this tangy fruit is also available from South Africa and Zimbabwe.
The difference in... Colombia

A special cooperation between Coop supermarkets and Frutas Comerciales, our Colombian grower, has resulted in a project that aims to improve the living conditions of Colombian berry pickers and packagers. Last year we donated €0.25 for each box of physalis sold at Coop supermarkets. Together, we managed to collect €15,000. We used these proceeds during 2017 to train 209 Colombian men and women to become more aware of their rights, and what to do when they fall victim to violence.

We warmly welcome you at Fruit Logistica

We are focused on building sustainable partnerships and creating a positive environment where people get inspired & new innovations are born. We would love to meet you at Fruit Logistica and explorer how we could strengthen each other's businesses.



Proud of our Top 3 position in the Hillenraad100 ranking
We are very proud with our number 3 position in the Hillenraad100 ranking for the most outstanding companies in Dutch Horticulture. The ranking is an acknowledgement for companies that demonstrated vision, dare and entrepreneurship.
Avocado - The Fruit of Life
In collaboration with The World Avocado Organization (WAO) and The Avocado Show, Nature's Pride has designated this month as "Avocado Month" to mark the off-the-charts popularity of the nutrient-dense fruit.
Festive cooking for the holidays!
Be fully prepared for the festive period with our Christmas assortment. Our unique and delicious fruit & vegetables will just give that special touch to dishes. Besides our familiar Christmas assortment we have some Christmas specials. The Christmas specials this year are passion fruit, green asparagus, physalis, kumquats, kiwi, pitahaya, mango and pomegranate.
The Chilean avocado season started early
The Chilean avocado season has started 3 weeks earlier than last year. The favourable weather conditions of the last 6 months have led to a quick development of the oil content and dry matter value of the avocado. Furthermore it was very interesting to start the season early because of the record prices in the US.
The best blueberries yearround
Can't get enough of delicious, juicy blueberries? We can supply them all year long! They're so juicy with a crunchy bite to them. That's why we have the best blueberry growers around the globe, so you can rely on a steady and large volume of the very best quality blueberries, yearround.
Baking with fruit and vegetables
Now the nights are drawing in and the temperature is falling, the urge to do some home baking becomes irresistible. Go with the food trend and use fruit and vegetables in your cakes and bakes. Fun to make and surprisingly delicious.
Nature’s Cross to improve public education in Peru
On Saturday, September 23, over 300 Nature's Pride members joined the Nature's Cross 2017. Together we have collected the fantastic amount of € 85,000. With this amount we can improve public education in various areas in Peru, where our mangoes, avocados and asparagus come from.
Cycling together for the Ride of the Roses

Nature's Pride's cycling team rode the 20th edition of the Ride of the Roses, together with thousands of others on Sunday the 3rd of September. This jubilee year the tour started in Bleiswijk, where beautiful tracks of 25, 50 and 100 km were laid out in the' GROENE HART' and in the Lansingerland municipality. An impressive day as a total of over € 675,000 was raised for KWF (Dutch Cancer Society).

Eating great food with kids!
The summer holidays are officially over. And all good things must come to an end so it's time to get back to healthy eating habits. To get children to eat more fruits and vegetables, we have developed easy, simple and fun kids' recipes. It has turned out to be a very inspirational party for finger-licking good food for kids.
Taste experts and consumers choose EAT ME Kiwi as their favourite!
Our ready-to-eat EAT ME kiwis are chosen as the favourite! This is the result of research done by Wageningen University & Research, who've had the ready-to-eat EAT ME kiwi and her greatest competitors on the market, evaluated by taste experts and consumers.
Sweet and juicy Formosa papaya from Brazil
The Formosa papaya is one of the largest papaya varieties. The fruit weighs 1.5 kg on average but can be as heavy as three kilos! The flesh of the Formosa papaya is orange and quite firm compared with
other papaya varieties.
Fresh and crispy Shanghai paksoy
Shanghai Paksoy is a smaller variety of Paksoy. It is a sturdy plant and has a fresh flavour. Shanghai Paksoy is family of the Chinese cabbage and is grown in glasshouses in The Netherlands.
Enjoy the BBQ this summer
The BBQ season has begun! There is a lot of experimenting going on with ingredients on the BBQ, either in the back yard, the park or even on a rooftop terrace. While meat used to be the most important part of the BBQ, the grilling of fruit and vegetables is trendy now.
Shawn Harris continues her contribution to Nature's Pride as member of the Management Board
Founder and CEO of Nature's Pride, Shawn Harris has decided to hand over her daily responsibilities per September 1st 2017 to Fred van Heyningen and Adriëlle Dankier.
Strong Nature’s Pride Vikings
More than 100 fanatic employees and friends of Nature's Pride joined the Strong Viking Obstacle Run on 20 May. Enthusiast, a little nervous and ready for the battle!
Delicious and refreshing Drinks
The days are getting warmer and calling for cold summer drinks! So we squeezed, mixed and blended our unique fruit and vegetables to create the most delicious and colourful drink recipes. The result is refreshing!
Delicious Ready-To-Eat kiwis from Chile
The Chilean kiwi fruit season has started. The perfect brix level and dry matter in combination with our modern ripening process makes our Ready-To-Eat kiwi deliciously sweet & sour. We will offer our Chilean kiwi approximately till the end of September. After that we will switch to another origin.
The healthy avocado more and more popular
The popularity of the avocado continues to grow. Over the last eight years, the value of avocados has risen fourfold, vastly outstripping the growth seen in any other fruit category. As a result, avocados are now the second biggest fruit import in the Netherlands. According to new data published by Statistics Netherlands (CBS), it makes the Netherlands worldwide the second biggest importer of avocados. Several news media that reported on this new data link the increasing avocado consumption with the health benefits of the fruit.
Italian classics with an exotic twist!
Italian cuisine is a worldwide favourite. Italian Classics are found in the most remote corners of the world. We used these authentic dishes and have given them an exotic twist. The combinations are surprisingly tasty! Exotic fruits and vegetables happen to go perfectly well with Italian ingredients. From our wide range, we have selected a few real winners to use in Italian cuisine. Highly recommended: start with the bruschetta with ricotta and pomegranate, then serve pepino pizza and finish off with the red currant tiramisu.
Delicious sweet blueberries from Morocco
Delicious sweet blueberries are supplied by our Partner in Morocco Fresh Royal. Blue Aroma and Juanita are available now. These varieties have excellent size, colour, brix content and texture. Available volumes are going up so please ask your salescontact about the prices and possibilities.
The first Wonderful pomegranates from Peru
The first container with pomegranates from Peru has arrived. These are the first pomegranates of the 'Wonderful' variety from Peru. The 'Wonderful' pomegranate is the best-known variety and is famous for its delicious sweet taste and attractive red colour. The first 'Wonderful' varieties from South Africa are also available from week 16.
An exotic Easter with family and friends
Spring is in the air, the birds are whistling, Crocuses are flowering. That only means one thing it's time for Easter. To get a real spring feeling during the Easter weekend we have developed wonderful exotic Easter recipes. Inspiration for a colourful and delicious Easter weekend with family and friends for you and your customers. Ask your account manager straight away about our digital media kit.
The impressive journey of green asparagus
Did you know that Nature's Pride is the largest importer of green asparagus in Europe? We have green asparagus year-round! These asparagus make an impressive journey from young plant to perfectly delicious, green asparagus. We'd like to take you on this trip.
Tamarillo, the tree tomato from South-America
Tamarillo is an egg-shaped fruit native to the Andes mountains. It is also known as the tree tomato. Nature's Pride imports the beautiful red variety from Colombia. The flesh of this fruit is orange. The small, dark seeds are edible. Tamarillo is slightly sweet, with an intense flavour. The rind tastes bitter and is not usually eaten.
Powerful start of the day!

A good and healthy breakfast is very important. Namely because your body needs energy and nutrients to start the day. Delicious exotic fruit and vegetables contribute to a healthy breakfast and give it a tasty touch. So, give your exotic produce sales an extra boost with our 'EAT ME Inspirations' Breakfast theme. We have created delicious breakfast recipes, beautiful images and practical information for your website and social media channels.

Introducing small sized Ready-To-Eat avocados
We are proud to expand our avocado-range with a new product: Ready-To-Eat avocados in convenient single sized servings. Perfect for avocado lovers.
Visit Nature's Pride at Fruit Logistica on 8, 9 and 10 February!
This year, Nature's Pride will once again be present at the Fruit Logistica exhibition in Berlin. We present our extensive range at our inspirational stand and let visitors get acquainted with various innovations and our vision of the ideal shelf presentation of exotics and berries.
Avocado: from cultivation to shop!
Our avocados are full of flavour because they are left on the tree about 2 weeks longer than other avocados on the market. The later harvest ensures that the oil content of the fruit is perfect. Would you like to know more about our avocados in the shop? Check it out here!
Deliciously sweet Brown Turkey figs are available
The popular Brown Turkey figs are available. These soft and sweet figs from Brazil are known for their excellent quality. The Brown Turkey is easily recognized by its thin green-brown skin. As the fruit ripens the skin turns darker brown in colour. The flesh is soft pink to red.
Make a healthy & vegetarian start in 2017!
The beginning of a new year encourages you to make a healthy start. More fruits and vegetables, less meat and fish. Our exotic fruit and vegetables are used to prepare healthy dishes that are so tasty that meat and fish can often be left out. So, give your exotic produce sales a boost with our "EAT ME Inspirations' Vegetarian theme. We have made delicious vegetarian recipes, beautiful pictures and have useful information for your website and social media channels. second in Website of the Year competition finished a strong second place at the presentation of the 'Best Website of the Year 2016' in the consumer goods category!
Let’s enjoy a wonderful Christmas together!
Have a good time cooking, eating and drinking in the company of family and friends. Christmas is meant to be enjoyed together! Exotic fruits & vegetables will just give that extra touch to brunches, snacks, drinks, dinner and dessert. Increase the sales of your exotic produce with the 'EAT ME Inspirations' Christmas theme. We have tasty exotic Christmas recipes, beautiful pictures and practical information to use on your website or social media networks.
Now available: delicious sweet, juicy lychees
Enjoy the fresh lychees while you can! The lychee is only briefly available but it's a true taste experience. We supply the very popular larger lychee, the Mauritius variety. The skin and the large seed in the middle are not edible but the flesh of the fruit is deliciously sweet and very juicy. The lychees are available in flow packs of 250 g. or loose in 2 kg boxes.
Nature’s Pride is proud to finish 2nd in the Hillenraad100!

For the second year running, Nature's Pride finished 2nd in the Hillenraad100, a ranking list for the most prominent companies in the Dutch horticulture industry. This was announced on Friday the 28th of October during the annual Hortigala at the Onderzeebootloods in Rotterdam. Nature's Pride is very proud of this achievement and would like to thank all its partners and colleagues who have made this possible.

Save the rhinos in South Africa!
Our mini vegetable grower together with the WWF are taking action against rhino poaching in South Africa. In 2015 at least 1,338 Rhinos were killed by poachers. This has to stop! Nature's Pride is donating € 0.10 per box of mini vegetables to this project.
Nature’s Cross supports 3 elementary schools in Guatemala
Saturday October 8th we ran the 2016 edition of the Nature's Cross with around 500 enthusiastic and motivated Nature's Pride participants. Together we raised the incredible amount of € 135.614. With this amount three elementary schools in Guatemala can be provided with better facilities.
New cranberry harvest widely available
They are here again: fresh cranberries! These beautiful red berries from America are of the highest quality. Cranberries with their bittersweet flavour are very versatile and combine well with many autumn recipes. The berries are available in convenient bags, flow packs and bulk boxes. nominated for Website of the Year has been nominated for Website of the Year 2016! EAT ME is a quality exotic fruit and vegetables label and wants to inform and inspire visitors with its website. EAT ME is competing with brands like Heineken, Calvé, Mentos and Red Bull, to conquer this prestigious title in the category of consumer goods from the 26th of September to the 4th of November.
Exercising on our own boot camp sports field
In the interest of improving the health and vitality of its employees, Nature's Pride has constructed a boot camp sports field. Employees get the opportunity to participate in various boot camp classes during the working week.
An Amazing Ride for the Roses, 2016 edition
The first weekend of September, some 140 colleagues, family and friends of Nature's Pride along with thousands of others fought against cancer by cycling in the Ride for the Roses. This year the event took place in Twente and the distances of the courses were 25, 50 or 100 km. A total of no less than € 585.000 was raised of which Nature's Pride contributed more than € 70.000!
Fred van Heyningen is appointed as Managing Director of  Nature’s Pride
Fred van Heyningen will become the Managing Director at Nature's Pride on the 1st of September 2016. He will be responsible for all operations and personnel.
Looking back on a successful Health Week!
2016 is the year in which Nature's Pride is focussing on improving the health and vitality of its employees. With this in mind, Nature's Pride organized the Health Week last April, a week where everything revolved around sports, exercise, healthy lifestyle habits, feeling fit and relaxed.
100% natural mango chunks
Our deliciously sweet EAT ME mangoes are now available pre-cut in handy 'to-go' packaging. These 100% natural mango chunks are the perfect snack!
The gadget of summer 2016: Lime sprayer
Besides the new avocado slicer, now we also have a terrific new tool for limes. Salads will become even more delicious thanks to this lime sprayer. This tool has been especially designed to easily remove the juice from the lime.
Our brand new gadget: the avocado slicer!
Discover our new gadget! We are proud to introduce a kitchen aid for the real avocado lovers. Slicing an avocado has never been this easy.
Exotic Easter with Nature’s Pride!
Easter is around the corner, a wonderful time that is used by consumers to spend more time preparing delicious meals to enjoy with friends and family. A perfect time to pay extra attention to exotic fruit and vegetables.
Visit Nature’s Pride at Fruit Logistica!

Nature's Pride will be presenting a huge variety of fresh exotic fruit and vegetables at the Fruit Logistica in Berlin on 3, 4, and 5 February 2016.

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