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  • Peruvian avocado season with 'Yes, I do' campaign"

Peruvian avocado season with 'Yes, I do' campaign"

We follow the seasons of different countries to supply the most delicious avocados all year round. At the moment our avocados are mainly from Peru. The Peruvian avocados are easy to recognise, they have thick skin and rounder shape. In addition, they can be a bit greener in colour. At the beginning of the season our avocados come from the north of Peru. At the end of the summer we have avocados from the south of Peru.

This Peruvian avocado season is supported with the EAT ME 'Yes, I do' campaign. Because although avocados are popular, not every household buys avocados. And the fruit is just so versatile and healthy. That is why Nature's Pride is completely focussing on avocados in week 23 to 26!

With the 'Yes, I do' campaign we show on appealing packaging and shelf communication, how this versatile fruit can easily be used in everyday dishes. In particular Nature's Pride wants to convince consumers who do not buy avocados or only occasionally, to try avocados.


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