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Nature's Pride launches avocado scanner as pilot in Norway with Bama

In cooperation with Bama, Nature's Pride is launching the avocado scanner as a pilot in Norway. This innovative technology – provided by OneThird - helps consumers choose the perfect avocado at the right time, contributing to less food waste and consumer convenience.

More than just a scanner

At Nature's Pride, we are not just providing the technology during the pilot; we are actively supporting the improvement of the avocado category. With collaborative data analysis and shelf plans, we help understand trends and consumer behavior and tailor solutions to each specific situation.

What does the avocado scanner do?

The scanner measures the ripeness of an avocado in seconds. Shoppers place the fruit against the scanner and immediately see whether it is ready to eat right away or still needs to ripen as an eating opportunity later in the week. Whether it's an avocado for today or later, with the scanner shoppers always make the right choice.

Benefits

  • Increased customer satisfaction: Customers know what they are buying and avoid disappointment with avocados that are too hard or overripe.
  • Less food waste: Customers select only the avocados they need, reducing waste and contributing to a more sustainable policy.
  • More efficient inventory management: Better insight into customer preferences allows you to reduce waste and optimize sales.
  • No more bruising on the avocado shelf. With less unnecessary touching, avocados stay in good condition longer and the shelf looks better.

The technology offers benefits to both consumers and supermarkets. For consumers, it means better shopping convenience as the avocado scanner allows them to know exactly what they are buying and when the avocado is suitable for immediate use or a later time. This allows for more freedom of choice and avoids disappointment over avocados that are too hard or overripe. In addition, the scanner helps reduce food waste because consumers choose only the avocados they actually need, which also reduces environmental impact.

Rollout

The pilot in Norway is the first step in a broader rollout of the avocado scanner, with the goal of further improving the avocado category and reducing waste. For more information about the avocado scanner, please contact your account manager at Nature's Pride. 

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