With the development of a unique ripening process, Nature's Pride laid the basis for a revolutionary development in the fruit and vegetable sector: ready-to-eat exotic fruit on the shelf. This innovation has boosted sales of mangoes, avocados, kiwis, papayas and plums in Europe. That is why every ready-to-eat fruit comes with a label that is not only our own brand, but also an invitation: EAT ME.
EAT ME is also the brand that your consumers will recognise. This label stands for high quality, year-round availability and, above all, the deliciously sweet taste that is so typical of exotic fruit. All this also makes things enjoyable for you as our customer. Enjoy more sales with a healthy profit margin.